1. Identify your business goals.
The very first thing you need to do is to determine the goals of your business. If you can’t define what you want to gain from the social media landscape, then you wouldn’t be able to find the success you are aiming for. What do you want to gain from your Facebook ad campaigns? How will you measure its efficiency? Remember, all of these campaigns must reflect your goals.
2. Set an ad budget.
The next thing you need to do is to determine your budget for your Facebook ads. Beginners might find budgeting for this a bit overwhelming, but don’t worry. There are a lot of quality social media services in Malaysia that can help you figure everything out, based on your needs. Remember, there is no one-size-fits-all deal in this matter.
3. Determine your target market.
The more money you invest on Facebook ads, the higher your reach would be. So, who are the people you want to sell to? Facebook provides a wide range of targeting options.
4. Decide on what type of ads you want your target customers to see.
Now that you have chosen your target market and campaign, it’s time to decide on the kinds of ads you want to show them. Why not provide them with video ads? It’s no secret that videos outperform still photos 9 out of 10 times on social media. Even if your videos are not the most professional, social media strategies would still recommend it over still images .