Before, when a professional company or corporation hires a website designer from a website development agency, they usually talk first about the vision and the overall final product.
However, the design process is not as straightforward as it seems and some problems may come up during the development stage. What usually happens then is that the final output is not something that the clients want, thus giving designers frustration and a desire to quit.
Nevertheless, all of those problems can be solved with the use of a mood board. To put it simply, mood boards help create a guide of the entire web designing process and it presents some problems that usually only come up somewhere down the line. This helps both the designer and the client in that the latter will be given a visual representation of what to expect in the final output while the former will be satisfied and will be given inspiration on how to tackle the project.
Now that you know what a mood board is, I am now going to cite some reasons as to why mood boarding is essential for web design.
It Makes Both Parties Happy
During the development process, there might be some problems that were previously not thought of. A mood board basically warns designers beforehand about what might go wrong as the project develops.
Conversely, the board gives a picture of how things will unfold in the end so that clients will know what to expect. Also, they could add in other suggestions as well to suit their needs.
What Are the Necessary Elements?
There are plenty of elements that you should incorporate inside a mood board. Some of them are:
- The layout
- Basic templates only (no color scheme yet)
- A page or two of possible content
Of course, it is not limited to just these things, but I find these to be the most essential to include when you first start out to create a mood board.
Source of Inspiration
What is the overall theme of the web design? What does your client want? Find sources of inspiration that will help satisfy your clients’ needs.
Find inspiration from as many different sources as possible so that you can gain more ideas. Furthermore, when you find inspiration, make notes as to why you like this design more than the others.
The beauty of mood boarding is that it allows you to have full control of the design process. Now, although I’ve initially said that you create just a design without colors just yet, this is so that whenever you add colors, the final product will look exactly like the one you’ve envisioned when creating your mood board.
Only add colors after finding your sources of inspiration and by finding out what your clients actually need.
After the above things are done, you can then fine tune everything by adding some complimentary pieces. You can add a texture that is either real or hand-made that you feel will suit the overall design.
Furthermore, adding images that will help convey the personality of your clients is also crucial as well. You can get your own images or you can get some from stock photo websites.
And, if it helps, create more than one mood board that each has a different style. Think of this as a mock-up collection of sorts so that you will know which one you feel will fit your clients’ needs.